Web Analytics Event

Web Analytics Tips:  Web Analytics Event

Any logged or recorded action that has a specific date and time assigned to it by either the browser or server.

The occurrence of an event can be counted in three ways:

Event – Each occurrence of the event is counted.

Visit – Each visit where the event occurs at least once is counted.

Visitor – Each unique visitor that executed the event at least once is counted.

These counts are always associated within designated reporting timeframes such as an hour, day, week or month.

These counts can be performed for any event. These can be page views, page events such as page load and unload, starting and completing transactions, clicks, ad impressions, and visitor state changes. These counts can also be applied to any conversion, since conversions are a type of event.

When event counts are displayed, the report must make clear the method of counting (Event, Visit, or Visitor) and the time interval of the count aggregate. For example if the report is a day report, it may be assumed that all counts are day interval counts. Then if reports focus on visits, the method assumed is visit counts of the event.

When all three count methods are displayed for the same time period, it should always be true that event count >= visit count >= visitor count. The differences in the counts reflect that an event can occur multiple times within a visit and a visitor can have multiple visits within a given time period. An example is counting page views per day. The event count gives the total number of page views loaded during the day, visit count is the number of visits (that downloaded at least one page view) during the day, and the visitor count gives the number of unique visitors (that downloaded at least one page view) that visited the site during the day.
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