What is Bounce Rate

WebAnalyticsTips: Bounce Rate:- Single page view visits divided by entry pages.

If bounce rate is being calculated for a specific page, then it is the number of times that page was a single page view visit divided by the number of times that page was an entry. If bounce rate is calculated for a group of pages, then it is the number of times pages in that group was a single page view visit divided by the number of times pages in that group were entry pages. A site-wide bounce rate represents the percentage of total visits that were single page view visits.

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