Developers & Marketers: Better Connect With Your Users On Mobile

Are you a developer or marketer working on creating or promoting mobile apps? If you're not doing so today, you likely will be in the near future. That's why we've been hard at work building all the tools you need to help you create, promote, measure, enhance & earn from your apps.

Visit: https://developers.google.com/mobile/ to begin your journey (or, for those already experienced with mobile, explore all the ways we can help you improve your apps & delight your users).


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Google Launches Authorship Analytics

Google Launches Authorship Analytics - Finally

Long time coming - it is finally here! You can soon/now check out how your G Plus profile is impacting search results with Authorship Analytics found just below your circles tab. From this tab you will be able to directly see how pages you have claimed authorship for are appearing in search results and their click through rate... As with all Google changes, there is likely a slow roll out so if you don't see it yet you probably will soon.

This is a serious change towards the awesomeness that is GPlus. This is what you want to show your business friends who "dont see the value in gplus". 

By Web Analytics Blog

Tracking Campaign Links

Tracking Campaign Links - The How

Creating links you can track is relatively easy. Simply add tracking parameters to your landing page’s URL.

Depending on your analytics software, the parameters you add may be different. Google Analytics, for example, uses utm_campaign to track the campaign name. Omniture uses campaginName and Piwik uses pk_campaign.

Each system has other variables that can be used in tracking. For example, Google Analytics offers variables for referring source (site, affiliate, etc) and medium (email, cpc, referral, etc) and keywords used. Each also offers help and tools for tracking links.

• Google Analytics: Google URL Builder
• Piwik: Piwik URL Builder
• Omniture: Landing Page Tool API
• Yahoo Analytics: Customize Tracking Code

Once you create the customized URL with the appropriate tracking parameters, use it as the link in your email’s call to action.

Google +1 Analytics Coming Soon

Although webmasters can install the new Google +1 button on their websites today, it may be a little while before the expected +1 analytics are available.

Google product manager Christian Oestlien said that the company is working with launch partners to make sure the reporting is accurate before offering the data on a wide basis. 

How Google +1 Analytics Will Work

When it’s ready, Google will report aggregate +1 data in four categories:

Geography: webmasters will learn where +1 activity is happening

Demographics: Google will share the age/gender of who’s clicking +1 on content when it knows that information

Content: +1s will be reported on a URL-by-URL basis

Search Impact: webmasters will be able to see +1 impressions, clicks and click-thru rates

Google emphasizes that the geography and demographic data will only be reported in the aggregate and, in cases where the numbers are so small that they might suggest users’ personal information, the data won’t be shown at all. (Google already does this in the analytics provided to businesses that use Google Places.)

Where Will +1 Analytics Be Available?

Webmasters and advertisers will get +1 data in up to three locations:

* Google Webmaster Tools

* Google Analytics

* Google AdWords (for data related to the impact of +1 on ad CTRs)

There’s no specific timeline for when all of this will be launched, but Google did say it’s the start of a new focus on offering richer analytics around social activity.

What Is A Cookie?

Web Analytics Tips: - What Is A Cookie?

A cookie is a text file stored as plain text on a user’s computer by a web browser. The cookie is sent by a website to a web browser and then sent back unchanged by the browser each time it accesses that website.

Cookies Categories
■ First party cookies: Set by the site you are visiting
■ Third party cookies: Set by partners of site you visit (e.g. sites which provide images to the current site)
■ Persistent cookies: Remain when you close the browser
■ Temporary cookies: Disappear when you close the browser

Cookies Used In Google Analytics
Cookies Type            Function                       Duration
 _utma                Visitor Identifier             Expires after 2 years
 _utmb               Session Identifier            Expires after 30 minutes
 _utmc               Session Identifier            Expires when you close browser
 _utmz               Campaign Values            Expires after 6 months
 _utmv               Visitor Segmentation     Expires after 2 years

_utma, _utmb and _utmc cookies are implemented by default within Google Analytics to track traffic.

Enable E-Commerce Transaction Tracking

Web Analytics Tips: - Enable E-Commerce Transaction Tracking

With some simple additions to your goal, or “Thank You” page, Google Analytics can automatically detect and record transaction and product information. The required information is placed into a hidden form which is parsed for transaction and product information. Most template driven e-commerce systems can be modified to include this information in the receipt. You'll also need to enable e-commerce reporting for your website's profile. Like we described previously in this guide, you would go from the Analytics Settings page and then:

• Click Edit next to the profile you would like to enable

• Click Edit from the Main Website Profile Information box

• Change the E-Commerce Website radio button from No to Yes

Required Information

Somewhere on the goal page, below the tracking code, the code needs to be written by your engine. Everything in brackets should be replaced by actual values as described in the “How do I track e-commerce transactions?” section of the Analytics Help center referenced.

Also, you can refer to “How do I track e-commerce transactions?” for further instructions on writing transaction information to your receipt pages. If you are tracking transactions that occur on a different domain or subdomain than your main site, check out the section titled, “How do I use Google Analytics to track a 3rd-party shopping cart?” for instructions on updating your tracking code. Google Analytics uses 1st party cookie technology to track visitors and generate reports. 1st party cookies require that the JavaScript code be called from each web page to avoid breaching the security settings in your visitors' web browsers. If you can edit the source code of your shopping cart site and add the Google Analytics tracking code, you'll be able to use it with Google Analytics.

Subdomain Tracking With Google Analytics

Web Analytics Tips: - Tracking SubDomain With Google Analytics

If you do a quick search on "Google Analytics Subdomain Tracking", you may have noticed that many of the top results are either woefully out of date or rather confusing. The purpose of this post is to provide my recommendations for Google Analytics subdomain tracking as of the current version of the asynchronous Google Analytics Tracking Code.

Currently there's no specific article on Google Code dedicated to Google Analytics subdomain tracking. The closest is this, which recommends the following:

//Tracking code customizations only

var _gaq = _gaq || [];

_gaq.push(['_setAccount', 'UA-12345-1']);

_gaq.push(['_setDomainName', '.example-petstore.com']);

_gaq.push(['_setAllowHash', false]);

_gaq.push(['_trackPageview']);

I propose that instead, for the vast majority of sites with subdomains, you should use the following:

//Tracking code customizations only
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-1']);
_gaq.push(['_setDomainName', 'example-petstore.com']);
_gaq.push(['_addIgnoredRef', 'example-petstore.com']);
_gaq.push(['_trackPageview']);

So what's wrong with the code recommended on Google Code? It turns out there are three issues with the code that cause unnecessary problems:

* Turn Off Hashing Is Bad:

Turning off the hash, either by ['_setAllowHash', false] or ['_setDomainName', 'none'], is necessary for cross-domain tracking to work correctly with Google Analytics. It's an unfortunate necessity, however, because domain hashing is actually quite useful.

By default, a script cannot identify the domain of a cookie; this information isn't available unless it's part of the cookie name or value itself. Including the hash provides that information so that the Google Analytics Code can read the correct set of cookies in situations where there might be more than one set.

Turning off the hash mean the Google Analytics Tracking Code has no way to tell which set of cookies is the right set. Most of the time there is only one set of cookies, so it's not that big of a deal.

But if you were previously using Google Analytics without subdomain tracking, then you may end up with two sets of cookies for return visitors: one set created by your old code, and one created by your new code. This happens most often on subdomains, but could also happen on your main domain if you use ['_setDomainName', 'none'] instead of ['_setAllowHash', false].

It's also possible that instead of creating two sets of cookies, your new Google Analytics Tracking Code will destroy the cookies from your old Google Analytics Tracking Code because the hash codes don't match. This would typically happen on your main domain rather than on a subdomain.

Eduardo Cereto has a post that looks into this issue in more detail and provides another use case where _setAllowHash causes issues. The bottom line here is that you need _setAllowHash to track across domains, but if you're only doing subdomain tracking, it's unnecessary and may cause problems.

* The Leading Period Causes Cookie Resets:

Google Code offers the following explanation for using the leading period when using _setDomainName:

"...if you want tracking across lower-level sub-domains:

* dogs.petstore.example.com and

* cats.petstore.example.com,

a leading period is required."

If your site does use lower level subdomains, then you definitely need to use a leading period in order for subdomain tracking to work. If your site does not use lower level subdomain, however, then you're actually better off not using a leading period.

The reason goes back to the hash again. The hash code that the Google Analytics Tracking Code generates when you use the leading period is different than the hash code generated when you don't use the leading period. But the hash code generated when you don't do any subdomain tracking on your main site is actually the same as the hash code generated when you use subdomain tracking without the leading period.

What this means is that if you weren't doing subdomain tracking previously, using the leading period will cause your new Google Analytics Tracking Code to destroy your old cookies because the hash codes don't match. This is similar to what happens when you turn hashing off.

Simply not including the leading period, if you don't have to, means you'll have less cookie reset, which will ease the transition to subdomain tracking.

* SubDomain Tracking Without _addIgnoredRef causes Self-referrals:

If your site has no subdomains the Google Analytics Tracking Code is able to detect when a visitor's session has expired between pageviews and avoid overwriting their existing referral information with a self-referral or internal-referral from your own site.

That safe guard is removed, however, when you have subdomains, even if your code has the standard subdomain tracking code. This can result in a rather high percentage of self referrals, even though it seems like you've done everything right.

The solution is to use _addIgnoredRef, but how to use it is often misunderstood. The Google Code recommendation is to use something like this:

_gaq.push(['_addIgnoredRef', 'www.sister-site.com']);

I took a very close look at the ga.js code base and observed that something like this won't actually work. The reason is because the Google Analytics Tracking Code considers www.sister-site.com to be the same as sister-site.com, so adding www.sister-site.com as an ignored referral doesn't accomplish much. Using a leading period here also fails. But this works just fine:

_gaq.push(['_addIgnoredRef', 'sister-site.com']);

and in fact, so does this:

_gaq.push(['_addIgnoredRef', 'sister-site']);

The Google Analytics Tracking Code checks each ignored referral string you add and uses the indexOf method to determine whether or not that string is contained within the referring domain. If any of those checks return true, then the referral is ignored. Since the root level domain without the leading period will be contained in any of your subdomains, then passing that to _addIgnoredRef works just fine. This also eliminates the need to add a separate _addIgnoredRef statement for each subdomain.

You may still get self-referrals with _addIgnoredRef, however, though not any more than you would without subdomains. The reason is that _addIgnoredRef only works when the cookies contain existing referral information. If a new visitor comes to your site via a page without Google Analytics Tracking Code, then navigates to a page with Google Analytics Tracking Code, that should result in a self-referral, regardless of whether or not they crossed subdomains.

These types of self-referrals, however, can be avoided by making sure to tag any page of your site. Then, if there are any pages that have this issue, you can dig into your Google Analytics report data and determine exactly which pages are responsible for the issue. And, since you're using _addIgnoredRef, it will be easier to find these pages since you won't have to deal with the noise of self-referrals that occur for no apparent reason.

The important key takeaway here is that _addIgnoredRef should be included standard every time you do subdomain tracking, not just if you notice self-referrals. This will help you avoid needless self-referrals in the first place.

Optimizing AdWords ROI With Analytics

Web Analytics Blog: Optimizing AdWords ROI With Google Analytics

If you buy keywords on Google AdWords, you'll want to focus your spending on the keywords that drive the highest quality traffic to your site and provide the best return for your business. By looking at a single report in Google Analytics, you can see the ROI for each keyword you buy, spend confidently on the keywords that perform, and drop the ones that don't.

Link Your AdWords Account To Your Google Analytics Account:

Once you've linked your Google Analytics account to your AdWords account, you'll begin to see your spending for each keyword, as well as other cost metrics, appear in your Google Analytics reports. By linking the accounts, you've basically allowed yourself to compare your keyword spending with what happens after visitors click on your AdWords ads. Behind the scenes, Google Analytics starts importing the clickthrough and spending data from your AdWords account while tracking all the associated visitor activity.

So, if you haven't done so already, link your AdWords account to your Google Analytics account now. It's also a good idea to make sure that autotagging has been automatically enabled (more on autotagging). This allows each click on your AdWords ads to be automatically associated with the appropriate keyword and AdWords campaign. One additional benefit of linking your accounts is that you can access Google Analytics simply by clicking the Analytics tab in your AdWords account.

Do your goals have values?

Wait! Before you decide to skip this part because you don't sell anything, let me remind you that this is an article on ROI. If your goals don't have values, you won't be able to measure the return on your investment. Your investment is your AdWords spending. So, where does your return come from?

Of course, if you have an e-commerce site, your return comes from your e-commerce revenue. But, even if you don't have an e-commerce site, you can probably come up with intelligent values for your goals. For example, if you know that 1 out of every 100 PDF downloads results in a $500 sale, you can assign a value of $5 to that PDF download. If you haven't already assigned values to your goals or set up your e-commerce shopping cart to report revenue, there’s a Help Center article to walk you through the steps.

Analyzing AdWords

The best report for tracking keyword ROI is the All CPC Analysis report, under Marketing Optimization:

Search Engine Marketing. (The AdWords Analysis report contains the same data, but broken out by AdGroup. You can use either report, but we'll discuss the All CPC Analysis report in this article.) In this report, the "google[cpc]" line item summarizes your overall AdWords ROI. Click the + sign to the left of "google[cpc]" and you'll see ROI for each keyword you buy on AdWords. If you are not getting any cost data (i.e. if Cost is 0) make sure you've linked to your AdWords account and that you've enabled autotagging. If Revenue is 0, make sure that you've either set goal values or that you've enabled your shopping cart reporting.

Which Keywords Lose Money?

Click the + sign to the left of "google[cpc]" to see each of the keywords you buy. To identify the losers, click the ROI column header twice so that the lowest ROI keywords are at the top of the list. Do you have any -100% ROI keywords? These are keywords on which you lost all of the money you spent. But before you delete or pause any of these keywords in your AdWords account, consider how much you spent and whether you have enough data yet to make a decision. Very often, -100% ROI keywords are those that have only received a few clicks. You might want to wait until you receive more than one or two clicks on a keyword before you decide to cut it. And if you've only spent a few cents on a keyword, it's probably worth waiting to see if the keyword pays off. But, if you've received a large number of clicks and spent real money on the keyword, you'll be able to instantly increase your overall AdWords ROI by deleting it. An ROI of 0% means that you earned in revenue the same amount of money you spent. An ROI of 100% means that you spent, say $5, and made $10. In other words, you spent X and received 2X in revenue. It's not uncommon to get 300% or 400% or even 1000% ROI. These kinds of numbers simply indicate that your Revenue is many times greater than your Cost.

Short Date Ranges May Obscure Your True ROI

Using the All CPC Analysis report can become addictive. Before you know it, you’re checking the report every day or two and obsessing over every little change in your keyword ROI. This is fine, as long as you step back to gain perspective before making snap decisions. It’s generally not a good idea to make keyword changes on the basis of a few days worth of data. You’ll make better decisions if you also take into account your sales cycle and everything else you know about the specifics of your business online. Consider your return customers, those that find you via an AdWords ad and then return later to buy again. You’ll miss these repeat conversions if you set too short of a date range. And, it may take a few days for many of your visitors to become customers. By making snap decisions based on a date range that is

shorter than your sales cycle, you might actually lower your ROI. Try out different date ranges and see how ROI is affected. Try the most recent days, week, month, and

then look at this year’s data. You’ll have more as well as more interesting – information upon which to base your decisions.

How Popular Are My Keywords And Ads?

The Impressions column shows the number of times your ad was displayed. The Clicks column shows the number of clicks the ad received and for which you paid. CTR, or clickthrough rate, is the percentage of time that a searcher clicked on the ad. These numbers give you a good idea of how frequently people search on a particular keyword and, when presented with the search results, how likely they are to click on your ad. If you want a higher clickthrough rate, you might consider bidding for a higher position and/or rewriting your ad so that it is more relevant to the searcher.

Which Keywords Drive Revenue?

Click in the Revenue column header (you may have to click twice) so that the highest revenue keywords are listed first. The high revenue keywords may or may not be your highest ROI keywords. If your ROI shows that you are losing or making no money on a high revenue keyword, you may wish to try lowering your bid. Although you'll probably receive less traffic after lowering your bid and probably decrease your Revenue, the decrease in CPC (cost-per-click) will increase your ROI.

Google Analytics Is Your Feedback Tool

By keeping your eye on the All CPC Analysis report, you'll be able to see how effectively you are using AdWords to drive your bottom line. By making small changes to the keywords you buy, the amount you bid, and your ad text, and tracking the effect of these changes, you'll be able to optimize your AdWords campaigns for maximum ROI.
contributed by, Web Analytics Tips

AdWords Targeting & Tracking Tips

Web Analytics Tips: AdWords Targeting And Tracking Tips

Tip #1: Target Geographic Markets with AdWords Campaigns:

Your AdWords account comprises one or more Campaigns. You always have at least one Campaign, which, by default, is named something like "Campaign #1" unless you change it (from the Edit Campaign Settings link). By customizing a Campaign's settings, you can target the ads and keywords within it to a specific geographic region and to speakers of a particular language.

So, if you target advertising to diverse markets, for example, California (U.S.) and Mexico, you might consider setting up a separate Campaign for each one. You can even select a target language for each Campaign. Note, however, that you'll need to write your ads in the language you've selected for that Campaign.

Tip #2: Track ROI By Geographic Market:

Separating your geographic markets into AdWords Campaigns makes it easy to track each region's ROI in Google Analytics. This can be helpful as you tailor your keyword buying for each market. The Campaign ROI report (in the Marketing Optimization: Marketing Campaign Results section) shows your total advertising cost, revenue, and ROI for each AdWords Campaign. For Campaign conversion rates, look at the Campaign Conversion report. Note that all of the Google Analytics advice in this article assumes that you've linked your Google Analytics account with your AdWords account and that you've enabled autotagging. If you are unsure about this or you'd like a complete discussion of how interpret AdWords ROI, read Optimizing your AdWords ROI with Google Analytics.

Even if you don't break out your AdWords Campaigns by geography, you can still split out each keyword in Google Analytics and see where your visitors for that keyword came from. From the All CPC Analysis report (in the Marketing Optimization: Search Engine Marketing section), drill down on the google[cpc] line item. Click the red button at the left of any keyword, click Cross Segment Performance and select Country, Region, or City. You'll see the number of visits, the pages viewed per visit, and the conversion rates for the keyword, broken down by country, region, or city.

Tip #3: Target And Track "Search" and "Content" Networks:

You can set up your AdWords Campaigns to target Search search engine results exclusively, the Google content network, or a combination of Search and Content. If you select Content, your ads may sometimes appear on partner sites such as The New York Times and MarthaStewart, as well as many smaller niche sites covering thousands of topics.

The All CPC Analysis report shows both keyword ROI and Content network ROI. And, the Overall Keyword Conversion report shows conversion rates. You can find both of these reports in the Marketing Optimization: Search Engine Marketing section.

In the All CPC Analysis report, drill down on the "google CPC" line item. You'll see a line item for each of your keywords. If you received any clicks from the Content network, you'll see a line item labeled "content". If you are unsure how to interpret this report, read Optimizing your AdWords ROI with Google Analytics.

The Overall Keyword Conversion report lists all of the keywords you buy whether on AdWords or not. As with the CPC Program Analysis report, your clicks from the content network will show up in the "content" line item.

Tip #4: Use AdGroups To Target Your Ads:

Instead of putting all of your keywords into a single AdGroup, group them into "themes", and create an Ad Group for each theme. For example, let's say you are a professional seo and sem firm. In this case, you might create two AdGroups, one for seo firm and another for sem firm. Then, within each AdGroup, you can write one or more ads targeted to the appropriate audience.

In your seo AdGroup, you might create the following ad:

SEO Firm

100% Ethical SEO Strategy To Drive

Profitability. Contact Us Today!

www.searchengineoptimizationpoint.com

While, in your SEM AdGroup, you might create this ad:

Search Engine Marketing

Increase Your Visibility On Search

With SEM Firm Today

www.searchengineoptimizationpoint.com

In the SEO, you'd buy keywords such as "SEO Firm" and in the SEM AdGroup, you'd buy keywords such as "SEM Firm". This way, when someone searches for "SEO Firm", they'll see an ad that specifically addresses their needs.

Tip #5: Track Each Ad's Conversion Rates:

You can monitor conversion rates for each AdWords ad you run, regardless of which AdGroup or Campaign it's in. As long as the headline (the first line of text in each ad) is unique for each ad, you'll see a line item for each ad in the Overall Ad A/B Testing report (in the Content Optimization: Ad Version Testing section).

Look in the first column (the Content column) of the report. The headline of each ad that received clicks will appear. This report shows you the number of visits generated by each ad, the average number of pages viewed per visit, and the conversion rates for each of your goals. Putting AdWords and Analytics to work.

By doing a little bit of organizing up front, you can make the most of the synergy between AdWords and Google Analytics. Now, think about how putting these ideas into action with your ads can help you target – and track – your markets.

SiteMaps For SEO

Web Analytics Blog:- Sitemaps For SEO

Have you found it difficult to rank favorably for the keywords important to your business? Are all of your  web pages visible in the natural search results? Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.

#1 Submit All Of Your WebPages To The Google Index:-

Let's start off with a quick look at what Google Sitemaps is – and isn't. Google Sitemaps is a service that allows you to submit ALL of your pages to the Google index. It's particularly useful for making sure that dynamically generated URLs or pages that are not adequately linked to on your site get indexed. By submitting your URLs in a Sitemap, you help Google's web crawler do a more complete and efficient job of crawling your site.

A Sitemap is simply a file with a list of all the URLs you want crawled in your site. You can create it manually or use Google's Sitemap Generator or another third party program. But, it's important to note that submitting a Sitemap will not guarantee inclusion or influence your PageRank. And, submitting a Sitemap isn't a replacement for creating compelling and useful content; using Sitemaps should complement, not replace, your SEO activities. To create and submit a Sitemap, just go to https://www.google.com/webmasters/sitemaps and sign in with your Google account (the same account and password you use for Google Analytics, Gmail, and other Google services). Add your website URL where it says "Add Site," and then follow the instructions at the "Add a Sitemap" link .

You don't have to submit a Sitemap to use Google Sitemaps. Even without a Sitemap, you can still get reports that provide insight into your site's visibility on Google and how to make your pages more crawlerfriendly. Simply sign in and add your site. 

#2 Find Out How Your Website Rank On The Top Search Queries

You can use the CPC vs Organic Conversion report in Google Analytics to find out your total visits, pages viewed per visit, conversion rates, and other metrics for each of your organic keywords. But, what you can't see is how you ranked for those keywords. This is where Sitemaps reporting can help.

When you sign in to Sitemaps, from the My Sites overview page, click on your website URL, then click on the Statistics tab. The right hand column of the report shows how you rank organically for the top searches to your site. You can put this ranking information together with click-through information from Google Analytics to understand how visibility for specific keywords has translated into conversions. Again, you don't need to submit a Sitemap to see this information. Just sign in to Sitemaps and add your site.

#3 Find Out How Google Sees Your WebSite

See common anchor words -- the common words used to link to your pages, and see the common words that Google sees on your site. Click "Page analysis" in the Statistics tab. This helps you see trends in your site's content and the keywords that others are using in external links to your site.

#4 Unblock Your WebSite

If your site has a robots.txt file, you may be blocking Google from crawling some of the pages you want to be included in Google search results. Sitemaps provides a robots.txt tool where you can enter a list of URLs to see if your robots.txt file is blocking them from being crawled. You can also test changes to your robots.txt file by entering them here and then testing them against the Googlebot. This lets you experiment with changes to see how they would impact the crawl of your site, as well as make sure there are no errors in the file, before making changes to the file on your site.

#5 Get re-included

If your site has disappeared from the search results, you may have been penalized for violating the Google quality guidelines. Once you have corrected the problems on your site, you can request reinclusion from your Sitemaps account. Simply sign in, click "Submit a reinclusion request", and fill out the form. This form is also available from the Summary page for sites that show violations. Remember, if your site hasn't violated the webmaster guidelines, there's no need to submit a reinclusion request. The reinclusion request form is only available to Sitemaps users. Although, you can send an email to Google user support requesting reinclusion, a request from a registered, identifiable Sitemaps user is generally taken more seriously.
Contributed by, Web Analytics Tips

Some Web Analytics Tips

Some Web Analytics Tips You Didn’t Know

Web analytics is one of the most powerful & fascinating ways of gauging your websites performance. It is also one of the most important technologies that can be used to make your web pages more successful. If however, you have no knowledge, time or funds to invest in web analytics, then you ought to learn a few tricks to help you accomplish success. Here are a few tips to web analytics that you most likely didn't know about:

1.Know your Website's Target: This is the most important step. This step helps to clarify your website's goals. Three times you know your website's aim, you can then start with successful web analytics. In the event you have an e commerce net site where you sell & buy goods, web analytics will help you by increasing the traffic to your site as well as by increasing the conversion rates of the existing customers as well.

2.Know your Traffic Patterns: Do you know who your visitors are? Do you understand how they are getting to your site? Do you know whether they are first time users or whether they have visited your site before? In the event you don't know any of these, then you can now find out all this information by installing Google analytics on your site. This device is one of the best tracking software's obtainable and is free of cost. One time you install this device, it is possible for you to to see how lots of visitors come to your site, what the peak hours for your site are, and what their patterns are. Using this information, you can make changes to your site to improve user experience.

3.Know your visitor's behavior: Three times people start visiting your site, what is the first thing they do there? Do they explore the deeper pages of your site or do they leave immediately? The bounce rate is a figure that will tell you what percentage of visitors leaves your site immediately. A high bounce rate means you are in trouble. Page views also act as indicators of your site's performance. To increase your page views and lower your bounce rates you can: add inline links, use more visual cues, simplify your website's navigation, etc.

4.Keyword Research: Do you know what keywords your visitors are using to get to your site? With the Google Analytics gizmo, you will find out the specific keyword research that visitors use to find your site. Three times you have access to this information, your SEO & PPC Advertizing Company efforts will be boosted. You can now start to optimize your site using these specific keywords.

Follow the above mentioned web analytics tips and you will find that your net site is performing better and bringing in more profits for your business. Four times your net site starts performing well, you'll find that the number of visitors visiting your site will increase and the conversion rate will increase as well. And ultimately, which business owner wouldn't need to have an increased conversion rate? So, use these web analytics tips for a better and brighter business future.
contributed by, Web Analytics Tips

Impressions

Web Analytics Tips : Impressions

Number of times a piece of content was delivered to a user's browser.

Impressions are most often used to count the number of times an advertisement was delivered to a user, but an impression can be used for other content such as a promotion, news story, or search result.

Note that when impressions are used to track 3rd-party advertisements, the methodology for tracking is defined by standards from the Interactive Advertising Bureau (IAB). When comparing impressions from an ad vendor with impressions measured in a web analytics tool, be aware that different methodologies may be used, leading to different counts.