Web Analytics Conversion:- A visitor completing a target action.
This is a method of segmenting behavior as visitors interact with a web property. The event represents a transition in the visitor state that may indicate 1) potential for future behavior such as clicking on an advertisement, or registering for more information, or starting a check out process; or 2) completion of a goal milestone event such as completing a purchase on-line or requesting a quote. The latter (2) are sometimes designated as target or goal conversions, and the former (1) are sometimes referred to as step, support, mini, or micro conversions.
A conversion can be viewed and counted as any other event. In addition, conversions provide a general framework for segmenting visits or visitors and attributing various marketing activity and visitor actions to these segments. They provide the marketer an additional tool for segmenting visitors other than demographics. In practice the two approaches work together to understand the visitor and their on and off line behavior with respect to various marketing activities. The best conversions indicate that a visitor has successfully completed an objective of the site or business.
contributed by, Web Analytics Tips
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