Creating links you can track is relatively easy. Simply add tracking parameters to your landing page’s URL.
Depending on your analytics software, the parameters you add may be different. Google Analytics, for example, uses utm_campaign to track the campaign name. Omniture uses campaginName and Piwik uses pk_campaign.
Each system has other variables that can be used in tracking. For example, Google Analytics offers variables for referring source (site, affiliate, etc) and medium (email, cpc, referral, etc) and keywords used. Each also offers help and tools for tracking links.
- Google Analytics: Google URL Builder
- Piwik: Piwik URL Builder
- Omniture: Landing Page Tool API
- Yahoo Analytics: Customize Tracking Code
Once you create the customized URL with the appropriate tracking parameters, use it as the link in your email’s call to action.
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