Enable E-Commerce Transaction Tracking

Web Analytics Tips: - Enable E-Commerce Transaction Tracking

With some simple additions to your goal, or “Thank You” page, Google Analytics can automatically detect and record transaction and product information. The required information is placed into a hidden form which is parsed for transaction and product information. Most template driven e-commerce systems can be modified to include this information in the receipt. You'll also need to enable e-commerce reporting for your website's profile. Like we described previously in this guide, you would go from the Analytics Settings page and then:

• Click Edit next to the profile you would like to enable

• Click Edit from the Main Website Profile Information box

• Change the E-Commerce Website radio button from No to Yes

Required Information

Somewhere on the goal page, below the tracking code, the code needs to be written by your engine. Everything in brackets should be replaced by actual values as described in the “How do I track e-commerce transactions?” section of the Analytics Help center referenced.

Also, you can refer to “How do I track e-commerce transactions?” for further instructions on writing transaction information to your receipt pages. If you are tracking transactions that occur on a different domain or subdomain than your main site, check out the section titled, “How do I use Google Analytics to track a 3rd-party shopping cart?” for instructions on updating your tracking code. Google Analytics uses 1st party cookie technology to track visitors and generate reports. 1st party cookies require that the JavaScript code be called from each web page to avoid breaching the security settings in your visitors' web browsers. If you can edit the source code of your shopping cart site and add the Google Analytics tracking code, you'll be able to use it with Google Analytics.