Have you found it difficult to rank favorably for the keywords important to your business? Are all of your web pages visible in the natural search results? Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.
#1 Submit All Of Your WebPages To The Google Index:-
Let's start off with a quick look at what Google Sitemaps is – and isn't. Google Sitemaps is a service that allows you to submit ALL of your pages to the Google index. It's particularly useful for making sure that dynamically generated URLs or pages that are not adequately linked to on your site get indexed. By submitting your URLs in a Sitemap, you help Google's web crawler do a more complete and efficient job of crawling your site.
A Sitemap is simply a file with a list of all the URLs you want crawled in your site. You can create it manually or use Google's Sitemap Generator or another third party program. But, it's important to note that submitting a Sitemap will not guarantee inclusion or influence your PageRank. And, submitting a Sitemap isn't a replacement for creating compelling and useful content; using Sitemaps should complement, not replace, your SEO activities. To create and submit a Sitemap, just go to https://www.google.com/webmasters/sitemaps and sign in with your Google account (the same account and password you use for Google Analytics, Gmail, and other Google services). Add your website URL where it says "Add Site," and then follow the instructions at the "Add a Sitemap" link .
You don't have to submit a Sitemap to use Google Sitemaps. Even without a Sitemap, you can still get reports that provide insight into your site's visibility on Google and how to make your pages more crawlerfriendly. Simply sign in and add your site.
#2 Find Out How Your Website Rank On The Top Search Queries
You can use the CPC vs Organic Conversion report in Google Analytics to find out your total visits, pages viewed per visit, conversion rates, and other metrics for each of your organic keywords. But, what you can't see is how you ranked for those keywords. This is where Sitemaps reporting can help.
When you sign in to Sitemaps, from the My Sites overview page, click on your website URL, then click on the Statistics tab. The right hand column of the report shows how you rank organically for the top searches to your site. You can put this ranking information together with click-through information from Google Analytics to understand how visibility for specific keywords has translated into conversions. Again, you don't need to submit a Sitemap to see this information. Just sign in to Sitemaps and add your site.
#3 Find Out How Google Sees Your WebSite
See common anchor words -- the common words used to link to your pages, and see the common words that Google sees on your site. Click "Page analysis" in the Statistics tab. This helps you see trends in your site's content and the keywords that others are using in external links to your site.
#4 Unblock Your WebSite
If your site has a robots.txt file, you may be blocking Google from crawling some of the pages you want to be included in Google search results. Sitemaps provides a robots.txt tool where you can enter a list of URLs to see if your robots.txt file is blocking them from being crawled. You can also test changes to your robots.txt file by entering them here and then testing them against the Googlebot. This lets you experiment with changes to see how they would impact the crawl of your site, as well as make sure there are no errors in the file, before making changes to the file on your site.
#5 Get re-included
If your site has disappeared from the search results, you may have been penalized for violating the Google quality guidelines. Once you have corrected the problems on your site, you can request reinclusion from your Sitemaps account. Simply sign in, click "Submit a reinclusion request", and fill out the form. This form is also available from the Summary page for sites that show violations. Remember, if your site hasn't violated the webmaster guidelines, there's no need to submit a reinclusion request. The reinclusion request form is only available to Sitemaps users. Although, you can send an email to Google user support requesting reinclusion, a request from a registered, identifiable Sitemaps user is generally taken more seriously.
Contributed by, Web Analytics Tips
Contributed by, Web Analytics Tips
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