Specific Visitor Types: New Visitor, Repeat Visitor, Return Visitor

Specific Visitor Types: New Visitor, Repeat Visitor, Return Visitor

New Visitor:- The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period.

Each individual is counted only once in the reporting period. A visitor can only be counted as a new visitor if it is the first time to your site. So, if a visitor comes to your Website for the first time on Monday, and returns on Wednesday, that is counted as a daily unique visitor on both days, but as a new visitor only on Monday. The new visitor metric, when compared with the return visitor metric, is helpful in determining the overall loyalty and affinity of visitors to the site being analyzed. Additionally, when segmented correctly, the new visitor behavior is especially helpful when compared to return visitor behavior in determining the difference, if any, between how new and presumably unfamiliar visitors utilize a website versus the usage habits of visitors that have some level of experience interacting with the site.

It is not possible for a Visitor be counted as both a New Visitor and Return Visitor in the same reporting period. Some tool providers may define new visitors differently. Ask your tool provider how these metrics are computed.

Repeat Visitor:- The number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period.

Repeat Visitors, as a metric, is the measure of the amount of Visit activity during a reporting period. New Visitors and Return Visitors qualifies when the Visitor started visiting the site. It is possible for a visitor to be counted as both New and Repeat or both Return and Repeat during a reporting period. It is not possible for a Visitor be counted as both New and Return in the same reporting period.

For example, during a reporting period of one day, if a Visitor has their first ever visit in the morning and then engages in a second visit in the afternoon the Visitor would be counted as New and Repeat but not Return.

Return Visitor:- The number of Unique Visitors with activity consisting of a Visit to a site during a reporting period and where the Unique Visitor also Visited the site prior to the reporting period.

Each individual is counted only once in the reporting period. The return visitor metric, when compared with the new visitor metric, is helpful in determining the overall loyalty and affinity of visitors to the site being analyzed. Additionally, when segmented correctly, the return visitor behavior is especially helpful when compared to new visitor behavior in determining the difference, if any, between how new and presumably unfamiliar visitors utilize a website versus the usage habits of visitors that have some level of experience interacting with the site.

It is not possible for a Visitor be counted as both a New Visitor and Return Visitor in the same reporting period. Some tool providers may define repeat and return visitors differently. Ask your tool provider how these metrics are computed.