Web Analytics Tips: Search Referrer:- The search referrer is an internal or external referrer for which the URL has been generated by a search function.
The URLs generated by different search engines have characteristic patterns that identify the engine generating the search results. Often the keyword phrase that generated the request is included. The domain identifies the specific portal that displayed the search results. For internal site search engines the portal is the website itself and the referrer is internal. In all other cases, the search referrer is a type of external referrer.
With the search referrer we can understand where the visitor came from and the specific search query that include a link to your website. You can also understand which search engines have crawled and searched your website and from the landing page, what content was processed. It should be noted that not all search portals are the same as search engines. Also note that not all search engine results include keyword phrases. Those search referrers that include the keyword are counted as search referrals and counted and aggregated at the keyword and keyword phrase level. The aggregate counts from search portals and search engines if identified will be different.
contributed by, Web Analytics Tips
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