Saturday, March 12

Original Referrer

Web Analytics Tips: Original Referrer:- The original referrer is the first referrer in a visitor's first session, whether internal, external or null.

The visitor's "first" session may be with respect to a specified attribution window, or it may be with respect to the life of the data. Ask your tool vendor how this is calculated for your application. External referrers represent the sources of new visitors to your website or property. If large counts of your original referrers are internal, this could be indicative of potential problems (tagging problems, mid-session cookie churn, etc.).

contributed by, Web Analytics Tips

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